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Web Promotion

Not getting enough hits? Customers not hitting the right pages? Conversion rate below break even point? Why is your website not performing? Don’t know much about websites? Click here for a list of internet terminology.

On the surface, websites appear as user friendly, simple and easy to navigate pages of information. Underneath the exterior lies a series of intricate processes, settings and formulae that integrate a range of languages, designs and services.
All these background services function collectively to produce a front end result; a website for potential customers. E-commerce is emerging as the most effective marketing tool in business and many companies are not fully taking advantage of online services. Below are some aspects of web promotion we choose to focus on when addressing the situation with clients.

Search Engine Optimisation

Search Engine Optimisation is the process of enhancing the chances of a website being ranked in the top results of a search engine, once a relevant search is undertaken. Many factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags, keywords and the submission process.

A Search Engine Optimised website has a far greater yield and conversion rate than a website compiled without these tools. In order to successfully target certain niche markets or rank highly on a particular search engine, SEO is imperative.

Search Engine Submission

In order for customers to find your website on the internet, it must be ranked within at least one search engine. To have your website searchable by popular internet search engines, your site must be submitted with the intent of getting it listed on the search site. Most search engines have a policy regarding media, material and content ensuring certain fields and business sectors are promoted and others are censored. SIMCOM can assist you in choosing which search engines to submit your site and the best method of site submission for your business.

Pay Per Click Advertising

Pay Per Click (PPC), is the method of purchasing traffic for your site on the basis of someone clicking on your advertisement. PPC is prominently offered by the most popular search engines such as Google, Yahoo and Ninemsn. Your advertisement is displayed only when someone searches for the keywords or search terms that you have set up in the system. You do not pay for your advertisement to be shown. You only pay if a potential customer clicks on your ad.

Pay-Per-Click advertisements are sometimes shown as “Sponsored Links” or “Sponsored Advertisements”. In Google, these are shown listed vertically running down the right-hand side of the screen, as well as the top two listings. In most engines, they similarly identified.

The main benefit is that you have full control over your website marketing – you control the maximum cost per click, your daily limit (in most systems), and you can turn it on and off at will, depending on your strategy.

ROI, Web Analytics and Conversion Tracking

By tracking and measuring your online customers you can monitor their point of origin, activity on the website and full behaviour portfolio, effectively building large-scale user statistics. With the aid of cutting edge technology, SIMCOM can identify which aspects of your website are performing and those that are simply not working. This allows you to drill down into the heart of customer behaviour, fully exposing the value and scope of your online marketing.

Do you want to leave the success of your e-business to chance? Call SIMCOM today to learn more about e-commerce and start getting more qualified customers through your electronic lobby.

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